The Ultimate Square Reseller Program: Partner with Vivid Commerce

Grow your portfolio and maximize recurring revenue with modern payment technology solutions.

Are you looking to expand your merchant services lineup with technology that business owners already know and trust? Join forces with Vivid Commerce. As an official Square Partner, we empower agents, ISVs, ISOs, and business advisors to scale their operations by delivering industry-leading payment and point-of-sale systems.

Recurring residualson processing volume
Portfolio equitymerchants that stay
Full support benchfive services per deal

Become a Square reseller in less than 5 minutes with our quick and easy sign up. Need help or have questions? Our Square program experts, Vinny and Justine are here for you to answer your questions within one business day.

Square logo Official Square Partner · Inc. 5000 honoree · United States and Canada
A server taking a tap-to-pay card payment tableside on a Square Handheld
110+resellers already writing deals in the program
50states covered by nationwide onsite implementation
6modern Square devices in the current lineup
5Vivid Commerce services behind every deal you write
2pricing paths: Cash Discount or Rack Rate
01 · How you earn

Every merchant you board pays you monthly.

As a certified Square Payment Partner you earn a recurring revenue share on your merchants' payment processing volume. One account, one residual, and a book that compounds as your merchants grow.

The model

Revenue share on processing

Your earnings come from payment processing. You hold a share of the volume every merchant in your book runs, month after month.

Every month

Recurring for the life of the account

Your residual rides the merchant's processing volume. As their business grows, your share grows with it, for as long as they keep processing.

The long game

Portfolio equity that holds

A residual book is only worth what its retention is. Vivid Commerce's install, training, and support bench keeps your merchants processing, which keeps your book compounding.

02 · Why join

Why join our Square POS Partner Program?

Navigating traditional payment processing can be frustrating for both sales teams and merchants. Our specialized POS Reseller Program bridges the gap, allowing you to act as a trusted Square POS Dealer backed by Vivid Commerce's expert agent infrastructure. Acquisition and transition made easy.

01.

High-margin revenue growth

Maximize earnings on every account. As a certified Square Payment Partner, you receive a recurring revenue share on your merchants' ongoing payment processing volume.

02.

Industry-leading technology

Square's name recognition opens doors. When you sell Square POS devices and software, you give your clients a seamless, modern checkout experience across retail, restaurant, and service sectors.

03.

Comprehensive partner support

You don't have to do it alone. As your Payment Processing Partner, Vivid Commerce handles onboarding, complex technical integrations, and ongoing maintenance so you can focus on expanding your pipeline.

Already have a merchant ready to board? Send them straight to the application.

Merchant application
03 · Choose your path

Tailored opportunities for every partner model.

Every Merchant Services Partner operates differently. Our ecosystem offers flexible paths to collaborate.

Partner typeProgram focusPrimary benefit
Square Referral PartnerLightest lift
Send qualified merchant leads to Vivid Commerce.
Earn effortless, generous upfront and recurring referral bonuses. Start here
Square POS PartnerMost popular
Deliver end-to-end POS and payment setups.
Provide complete Square Merchant Services and hardware installations. Start here
Payment Technology Solutions PartnerFor ISVs
Integrate custom software and workflows.
Connect specialized business management tools directly with Square's ecosystem. Start here
04 · The toolkit

Everything you need to resell Square POS.

When you become an authorized Square Reseller through Vivid Commerce, you gain immediate access to end-to-end Merchant Acquiring Solutions.

i.

Versatile POS systems

Pitch tailored setups for retail, full-service restaurants, quick service, and online commerce.

ii.

Streamlined onboarding

Frictionless merchant sign-ups mean faster approvals and quicker payouts.

iii.

Robust Square Business Solutions

Offer add-ons like inventory management, team scheduling, customer loyalty programs, and automated invoicing.

iv.

Dedicated account management

Get direct line access to payment experts who help you close complex deals.

05 · The lineup

Hardware that closes the door behind you.

Every current Square POS device, available through the program and installed by the Vivid Commerce bench. Merchants already know this hardware, which means you spend the meeting selling the deal, not the brand.

Square Register with a customer tapping their phone to pay
Flagship counter

Square Register

The fully integrated dual-screen register. Merchant display plus customer-facing display, payments built in, no tablet required.

Why it sells: the anchor of every full-service retail and restaurant quote, and the upgrade path from an aging legacy terminal.

Square Handheld scanning a product barcode in one hand
Newest device

Square Handheld

The pocket-sized POS with built-in payments. Tableside ordering, line busting, and on-the-floor checkout anywhere in the house.

Why it sells: full-service restaurants see faster table turns the first week. The demo closes itself.

A customer dipping a card into a Square Terminal at a counter

Square Terminal

The portable all-in-one card machine. Payments, receipts, and orders, unplugged.

Sells to: counter service, mobile pros, anyone replacing a rented terminal.

Square Stand holding an iPad running Square point of sale

Square Stand

Turns the iPad a merchant already owns into a full point of sale with built-in tap, dip, and swipe.

Sells to: budget-conscious openings and second locations.

A customer placing their own order on a countertop Square Kiosk

Square Kiosk

Self-service ordering for quick service. Easy ordering, speedy payments, shorter waits.

Sells to: QSRs fighting labor costs and lunch-rush lines.

Second generation Square Reader for contactless and chip

Square Reader

The second-generation contactless and chip reader. The lowest-cost way to start taking payments.

Sells to: new businesses and market vendors, the entry point to the ecosystem.

06 · Selling ammunition

The pitch that wins the deal.

Merchants want flexibility and options. Put these side by side in the meeting and the Square conversation starts itself.

Traditional processorsSquare with Vivid Commerce
3 to 4-year locked contractsMonth-to-month flexibility
Hidden fees and confusing statementsClear, transparent pricing
Outdated, bulky payment hardwareModern hardware customers recognize
Siloed inventory and billing toolsAll-in-one Square Business Solutions
Frustrating support queuesA named Vivid Commerce team that answers

Two ways to price every deal: Cash Discount, a flat rate that offsets the cost of processing, or Rack Rate standard processing pricing. You choose the path that wins the merchant.

Selling Square is the easy part. The question is who backs you after the sale.

Selling on your own

  • You are the install crew on go-live day.
  • You build the merchant's menu the night before launch.
  • You take the support call when the first rush hits.
  • You train the staff, register by register.
  • Your deal history lives in your memory.

Selling through Vivid Commerce

  • Nationwide onsite implementation puts a technician on the floor.
  • Menu Build Services deliver the menu before launch day.
  • Go-Live Support answers on the first day of real volume.
  • Software Training teaches the staff on the system.
  • Every deal is registered to you with a timestamped record.
07 · On every deal you write

Residuals live as long as merchants stay. That's the bench's job.

Churn is what kills a residual book. Five Vivid Commerce services sit behind every deal you write to keep your merchants installed, trained, and processing.

Sales Support

Experienced Square specialists available to join your merchant calls.

Nationwide Onsite Implementation

Professional onsite installation by a technician, anywhere in the country.

Software Training

Comprehensive staff training on the system prior to launch.

Menu Build Services

We build and configure the merchant's full menu before go-live.

Go-Live Support

Dedicated support from our team on launch day and beyond.

A cafe menu fully built in Square point of sale, ready for launch day
Installed, menu built, staff trained, live. All fifty states.
08 · Deal protection

Your deal stays your deal.

Every merchant you bring is registered to you before boarding, with a timestamped record of the agent-to-merchant relationship. If attribution is ever questioned, the dated record is the proof. No handshakes, no memory tests, no lost accounts.

Registration record
MerchantRegistered to you
Agent of recordYou
TimestampBoarding day, on file
Attribution✓ Protected
09 · Week one

Everything lands in your first week.

Accepted partners get the working kit, not a welcome PDF.

Reseller deck and onboarding guide

The program walkthrough your first merchant pitch is built on.

Demo menu templates

Ready-built Square demo setups for retail, cafe, quick service, and full service restaurants.

Co-branded sales materials

Collateral that carries your name next to the Square mark.

Direct lines and the monthly call

Vinny and Justine's contacts plus the office hours invite.

Your bench

Meet your experts.

Two names, two direct lines. The people who answer are the people who board your merchant.

Vinny Pellegrini, Account Executive at Vivid Commerce

Vinny Pellegrini

Account Executive

Vinny is with you from the beginning. From onboarding you as an agent, to helping you onboard your Square merchants.

Justine Herrmann, Sales Manager at Vivid Commerce

Justine Herrmann

Sales Manager

Justine runs the Square program at Vivid Commerce. Boarding, the two pricing paths, and the handoff into training and go-live.

Join 110+ resellers on the monthly call.

Join Vivid Commerce office hours monthly at 12pm Pacific. Pricing, boarding, residuals, and live Q&A with the team.

Vivid Commerce at Square's Reseller Training, June 2026, St. Louis
Three steps

How to get started as a Square Partner.

Submit your application

Fill out the brief partner intake form.

Consult with our team

We align on compensation structures, target verticals, and sales tools.

Start onboarding clients

Pitch Square Merchant Services, send referrals, or bundle software to build long-term residual income.

Apply to the Square Reseller Program

Tell us where you sell and we will map the right Square setup with you.

Official Square Partner Vinny or Justine replies within a business day

We reply from a real inbox at sales@hellovivid.com. No call centre, no queue. Your information is never sold or shared.

Questions

Square reseller FAQs.

How do I become a Square reseller?

Apply through the Vivid Commerce Square Reseller Program using the partner intake form above. Our team aligns with you on compensation structures, target verticals, and sales tools, then you start onboarding clients.

How do Square reseller residuals work with Vivid Commerce?

Residuals are earned on payment processing. You receive an ongoing recurring revenue share on your merchants' processing volume for as long as they keep processing.

What is the difference between a Square Referral Partner and a Square POS Partner?

A Square Referral Partner submits lead information and earns upfront and recurring referral bonuses while Vivid Commerce handles the sale, setup, and onboarding. A Square POS Partner takes an active role in hardware recommendations and setup, building deeper portfolio equity.

Do I need to be a registered ISO to join?

No. The program is open to agents, ISVs, ISOs, and business advisors. Vivid Commerce handles onboarding, technical integrations, and ongoing maintenance behind every deal.

What pricing paths can my merchants choose?

Two paths are live today: Cash Discount, a flat rate that offsets the cost of processing, or Rack Rate standard processing pricing.

What types of hardware are available through the program?

The full modern Square lineup: Square Register, Square Handheld, Square Terminal, Square Stand, Square Kiosk, and the second-generation Square Reader, plus compatible peripherals like cash drawers and receipt printers.

Resources

Learn the program.

Two guides to how the Square Reseller Program works, who it fits, and how partners grow recurring revenue.

Ready to elevate your merchant business?

Don't let your clients settle for outdated payment technology. Unlock new revenue streams and establish your edge as a leading Square Payment Partner.

Apply to the Square Reseller Program
Become a Square Reseller Today